Tips on Making Advertorial Ads for Marketing Strategies
The concept of advertorial advertising has been known for decades as a creative form of marketing advertising that offers a product or service in a more subtle way. If so far more advertisements are known in the form of displays directly on a number of information media such as newspapers, radio, and television, then with this advertorial advertisement, readers not only get product offerings but also information that can be educational. To find out more about what advertorial advertising is, its purpose, and tips for making it, let’s look at the review below.
What is Advertorial Advertising
Advertorial advertising is a creative form of marketing strategy in advertising a product or service in a more subtle way as a news item in a newspaper or magazine in general. Posts like this news indeed accommodate the willingness of advertisers, while providing informative writing to readers. The information provided is about a company’s activities or a review of the advantages of a product that is sometimes accompanied by empirical facts and useful information.
The Purpose of Advertorial Advertising
The purpose of advertorial advertising is to try to build awareness and image of brands and companies, and present information so that readers are more familiar with the products or services they offer. Unlike the display ads whose purpose is only to arouse consumer interest and interest to buy.
Advertorial Ad Writing Tips
The challenge of making an advertorial ad is how to package the writing so that the reader is interested and does not fully feel the article is just an advertisement but also benefits from the information. To fulfill this, then there are some advertorial ad writing tips that must be met, including:
a. The paragraphs, sentences, and words used must be as short and as dense as possible. For example write “home”, not “residence”, writing the word “if” is used to save the word “if”.
b. Try to keep each ad posting no more than one page or one sheet of paper.
c. Avoid superlative language styles or excessive language styles. Stay away from words that are too self-praise. Avoid expressions that are all great, like “the biggest in the world”, “grandest in this century”, and so forth.
d. Avoid direct marketing languages, but use languages that steal the attention of readers which indicates that the article contains useful information.
e. Note the exact proportions between advertising and editorial in an advertorial ad. The editorial element in an advertorial ad must be stronger than the ad content.
If the 5 advertorial ad writing tips above can be run well, then it is not impossible, marketing strategies through advertorial information content can be an educational process as well as introducing products to readers without them knowing it. To support the advertorial marketing strategy, surely a company needs supporting facilities for advertising such as blogs or websites, writer services, SEO services, and maintenance, which certainly requires a financing budget that must be planned.